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Summary ?
- Mini interviews with festival manager: András Bethlendi from Mera World Music Festival (continuing the series of interviews about challenges for festivals and about MOST Music participants)
- In deep with World Music Lab Italy, by Eric E. van Monckhoven
- Transferring the emotion of the contact with the public to an online environment: our experience of Conciertajo, by Vigüela + Mapamundi. – Don’t miss to read this, because I reveal bellow all we did and I am available for any questions –
- News from the charts and sister projects
- What’s next?
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How are you? Until not so many weeks ago I was planining to be in Budapest right now. You too? Instead, I am in my confined city, Alcorcón. This is the week of Womex, a special moment in the year, after Fira Mediterrània. Very sad in these circumstances ?
However, life goes on and, before paying attention to other colleagues’ iniatives, in this edition I illustrate this editorial not with a portrait of me, but with a moment of the Conciertajo, the online live interactive event we made last Saturday with Vigüela for International Labour Organization. Click the picture to see the event. It has been a thrilling success that deserves to be explained in more detail ✌️. I reveal it all for you more below.
Do you want to share any useful experience you have had during this difficult time or another content relevant for our community of the global music?
Contact me. And if you find this interesting, share it with your friends. You can read the previous issues here.
Thanks for your attention and remember that during the reading you can listen to some great music by our artists collaborators –>
Araceli Tzigane | info@mundimapa.com | +34 676 30 28 82
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CURRENT AND FUTURE CHALLENGES FOR FESTIVALS
This festival that is our focus today is also included in the
project MOST, about which I talked in a
previous issue. Other interviews with festivals involved in this project are:
And from before, they were also interviews these directors of festivals also included in MOST:
You’ll see below an aerial image of the location of Mera World Music Festival, in the Romanian location of Mera, very near to the airport of Cluj-Napoja. I think that picture includes around 1/4 of the village. It is a very little village that you can visit right now in Google Maps street view ?. I am writting this words from a confined city, at least until next Friday. I have never been there in the flesh and I think it is really appealing, a festival that has a global focus and that, at the same time, enhances the value of the local culture, which music is distinctive and captivating.
As the world overcomes this situation, let’s talk to András about their festival, how it has been affected, and let’s wish they will be able to make a full edition in 2021.
Mapamundi Música – What do you search for in an artist when you program?
András Bethlendi – Méra World Music Festival is an international world music festival with an acknowledged focus on local music. Therefore, on one hand, we are looking for local artists who can play the traditional music from Transylvania or Romania, on the other hand, we are looking for artists from abroad who can play authentic folk music or music inspired from their local musical traditions.
MM – Which are the global objectives of your festival?
AB – We have multiple universal objectives. On the international level, we try to show the rich folk culture of Méra and the region of Kalotaszeg/Țara Călatei to the world. Therefore on this level, we are the global promoters of this region. On a local level, we believe that through our project we can empower the local culture, and we can form the taste of the youngest generation to the benefit of the local community and culture.
MM – What are the most complicated or difficult issues to deal with in your festival?
AB – We are a small festival with a tiny budget, so it is challenging to find those international artists, who are so much attracted by the magic of our barn stage, that decide to participate in our festival despite the modest fee what we can offer.
MM – Which are currently the main challenges for this kind of cultural proposals like yours?
AB – COVID-19 has changed the rules by which cultural management works nowadays. The biggest challenge is to recalibrate our project in a way which makes possible to organise the next edition.
MM – In one sentence, summarize the reason/s to go to your festival.
AB – In Méra World Music while you can get engaged to the local culture of Transylvania in its most pure form, you will also have the opportunity to dance to Latin-American or African beats.
MM – What has happened with Mera 2020 in the current situation of the pandemic?
AB – Because of the global pandemic, the Festival couldn’t be organised in August as we wished originally. Though, in September we organised a lite edition of it, called Méra World Music LITE, with 100 participants per day.
Credits:
- The portrait of András is one of his facebook profiles, credited to Bethlendi Tamás
- The logo is from their facebook site
- The other pictures are from the website of the festival
Do you have a world music festival and you want to be included in our mini interviews? Contact us.
Eric is a Belgian settled in Sicily, founder of the agency Music4you. He is one of the regulars at Womex and other events, so you might have met him.
The last time we met was in Brussels at the meeting of the European Folk Network, last November. He is the kind of profile with whom I can feel more or less identified: an independent agent working from a country of the South of Europe facing many difficulties and surpassing them with courage.
He contacted me in July with the idea of translating some of the content from Mapamundi Música’s monthly newsletter into the Italian in his new initative: World Music Lab Italy. I welcomed the idea with open arms and the first one has been the interview with Olivier Rey from Babel Music XP, that you can read here in English and now also here in Italian.
I am very happy that Eric wanted to share this content to make it easier for the Italian community of world music. And I though his World Music Lab Italy deserves more attention too. So find here below a little interview about it.
Mapamundi Música – What is WorldMusicLab?
Eric Van Monckhoven – World Music Lab is a combination of two concepts: World Music & Business Lab. Many artists, including those involved with world music (world, folk, roots, trad, ethnic, etc.), do not see their activity as a business. They don’t easily understand that accepting to become an entrepreneur or making a living with their music shall not automatically transform them into greedy capitalists. Very few artists make a living being only “creators”.
If you’re not sponsored by someone or some institution, you need to access the market, distribute your products and services and sell them to be able to pay your bill at the end of the months. This is an integral part of today’s musician job. You can always dream that a label or an agent shall make the work for you, but this will not happen easily, unless you already have some reputation. And when it happens, if you don’t know anything about contracts, sales, production, etc. you might go the wrong way.
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“Many artists, including those involved with world music, do not see their activity as a business.”
The main idea behind World Music Lab is to help artists become their own bosses, get acquainted with the business side of their activity and be able to create a blueprint that works for them. For us this means “education and training”.World Music Lab is still a very small baby. We have to assess the artists’ needs, and also test and validate the idea and concept. It all starts with Italy because I’m based in Sicily.
Mapamundi Música – Why did it start?
EVM – It started during the covid-19 crisis. In March, I was in lockdown and I saw that I could not go anywhere with my activity as a booking agent. I had to look into a new direction that was not too far from what I’m doing as an agent. By experience, I know that artists do not get proper training in “musician business”. Most of the time, they have good artistic proposals (not always), but they don’t know how to market and sell them. In the end, much of my job has to do with coaching the artists with whom I’m collaborating, give them a blueprint to develop their career, and help them get to the next level.
In Italy, very little is done in such a direction. Of course, I might be wrong because I’m not involved that much with the music sector in Italy. But it looks to me that music schools do not train artists in the music business. There are some master courses at the university level, etc. but the approach is very academic and it’s not for everyone. I’ve always been interested in capacity building and action-learning. Action-learning tackles problems through a process of first asking questions to clarify the exact nature of the problem, reflecting and identifying possible solutions, and only then taking action.
“Much of my job has to do with coaching the artists with whom I’m collaborating, give them a blueprint to develop their career, and help them get to the next level.”
Italy is a big country and there is no true effort to support music creators at large. Some music genres are supported, but when it comes to world music, much is left to the artists themselves and the private initiative. Nothing to compare with what happens in France or Scandinavia, to say something.The year 2017 saw the birth of Italian World Beat (IWB), a new brand and platform to promote the Italian world music sector, in particular at regional and international events like Babel Med Music, Womex, Visa for Music, etc. The idea came from two music professionals who put their own money, contacts, and experience in the project to bring under one roof artists, festivals, venues, labels, etc. representative of the sector. The result was amazing and highly welcome by the international world music community.
However, much work still needs to be done in Italy to strengthen the sector, especially at the “grassroots” level with the artists. World Music Lab-Italy can be seen as a startup project of IWB, even if we have not formalized it yet because of the situation of emergency imposed by the novel coronavirus. But we shall meet soon and see what steps can be taken together to put the project forward.
Mapamundi Música – What are the services that you offer?
EVM – At this pre-startup stage, we are offering a basic information service through our blog/website (beta version) and facebook page. We also have a monthly newsletter and we have published two mini-guides: the first one deals with the use of VirtualWomex and the second one is introducing the artists to the European showcase festivals, which are good places to market themselves, grow their list of contacts, etc. All the information is available in Italian because the use of English is a real barrier for many Italians.
Mapamundi Música – What are the future plans?
EVM – We hope to become a training provider for world music artists (both online and offline), with a specific focus on business and digital education, and internationalization (music export). This of course does not mean that we’ll need to create all the courses and learning paths ourselves. We’ll have to build working partnerships with various stakeholders. There are already a lot of valid contents available on the internet produced by artists and professionals on how musicians can run their own business and benefit from various income streams. Here again, the main issue is the language. Most of what is available is in English.
“We’ll have to build working partnerships with various stakeholders.”
But without looking so far, our future plan is to run some workshops in various Italian cities to discuss the project with the potential beneficiaries, scout their needs, collect their ideas, and check their interest. We had planned to run such workshops earlier this year but the covid crisis has forced us to slow down our enthusiasm. And while many things can be done online, I believe strongly in face-to-face meetings.
We are also working on a short introductory course that shall explore some important issues: how the music industry is changing in the digital age? What does that mean for independent artists? How to build a personal brand? How to find a niche and grow a fanbase? Based on the participation in the introductory course, artists could choose to enter a kind of startup acceleration program or more conventional blended education programs on specific topic (music marketing & promotion, production, etc.).
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Mapamundi Música – Who are you and what else do you do (related to music)?
EVM – I’m originally from Belgium but I feel to be a citizen of the world. For almost 40 years I have helped local communities, social enterprises, non-profit organizations all over the world as an eco-social consultant and grant writer.
Besides that, I have always had a strong passion for music. But I’m not a musician. In every country I visited – in Africa, the Mediterranean, Finland, Canada, Brazil, Indonesia – I’ve been impressed by the diversity and richness of local cultural and musical traditions. I decided to bring my own contribution and started Music4You to promote some artists with whom I have a special feeling and affinity and find them gig opportunities. My motto is “Live Music with Roots”. Of course, this was before Covid-19.
Credits:
- Portrait of Eric, provided by him
- World Music Lab Italy logo, from the site at Facebook
- Banner from the Facebook cover of Musci4you
TRANSFERRING THE EMOTION OF THE CONTACT WITH THE PUBLIC TO AN ONLINE ENVIRONMENT: OUR EXPERIENCE OF CONCIERTAJO, BY VIGÜELA + MAPAMUNDI
In the previous edition I talked about our plan for this online event, Conciertajo.com. It has been part of LaborArte festival, by the Spanish office of the International Labour Organization (ILO).
It took place the last Saturday and I think it was a success in various aspects. The main one is that we got to transfer the emotion of the direct contact with the public, to an online environment. How did we get that? There are several features that allowed us to get that:
- For one month we developed the engagement of the public. We provided them several ways for the participation in the creation of the lyrics. We have been publishing special videos done with lyrics that were sent by the followers or that have been created about the topics that are relevant for them (confinement, health workers, masks, the situation of the cultural workers, the shocking news about our crown…). Check the videos here.
We made a contest of stories. The one that won is a portrait of Andrés José, a Colombian immigrant in Valencia, who ends up working as a delivery man on a bicycle to support his family (parents and two younger sisters). The first day he works on that, his little sister is very happy because he comes back home very early: his bicycle has been stolen. Juan Antonio Torres made it in shape of a romance with the zambomba. Check it here.- Some more videos were made for media friends, like WorldMusicCentral and Mundofonías.
- During the event I was presenting, explaining the band the requests and comments from the chat and chatting with the public.
Of the repertoire for an event of two hours it was prefixed only the 4 first pieces and the very last one. Between that, that band sang about the topics that the public was asking, using the traditional styles (jota, several variants of fandango, seguidilla, son). For this, we prepared more than 100 new couplets organiced in the main topics of our nowadays and of the field of world of ILO. And the band decided the specific style to apply to those lyrics in that very moment.- All this was accompained by a campaign of advertisements in Youtube, Facebook, TikTok and Spotify.
- The technical part was very professional, the responsible of video was Jaime Massieu and the sound engineer was Toni Quintana. The location is so nice that it looks like a ethnography museum but it is not: it was Juan Antonio Torres’ house in El Carpio de Tajo.
NEWS FROM THE CHARTS AND SISTER PROJECTS
Some brief news from some of the world music charts:
- Transglobal World Music Chart turns 5 years old! Happy birthday to my partners, founders and administrators, Juan Antonio Vázquez and Ángel Romero! And thanks and congratulations to all the panelists! We are 59 people, quite diverse, I think. Nevertheless we have the objective of increasing that diversity, specially from the regions that are still underrepresented.
- A big change is announced from World Music Charts Europe. After so many years of work, Johannes Theurer passes the baton to Milan Tesař, music director in Radio Proglas, from Brno, in Czech Republic. Congratulations, Milan!
- Balkan World Music Chart is now in Facebook. Visit the site here.
About Mundofonías, our monthly favourites are the last albums by Sandeep Das & The Hum Ensemble, Dembo Konte & Kausu Kuyateh and Yukihiro Atsumi. For some weeks now the radio show is been broadcasted in Radio Universidade de Coimbra, in Portugal. It is a big joy to reach more friends in my beloved Portugal.
WHAT’S NEXT?
Yes, this is the week of Womex so you are more than aware. More dates to write down:
- On 5th November I will participate in Noam Vazana‘s proyect of interviews in the frame of her Why DIY initiative. I am proud for being considered interesting enough to be in this list of interviewed that includes, between many others, Davide Mancini (check also my interview with him about the festival Musicastrada, here), Minna Huuskonen, Martyna Markowska or Balázs Weyer.
- Mundial Montreal will host a special edition, online too, on November 23-24. It will be the 10th edition of this meeting / festival.
- Before Babel Music XP. The previous online event, wishing that the Babel Music XP in flesh will be possible in March 2021, will take place on November 26-27. Remember that there is an interview with Olivier Rey from Babel Music XP, here.
WHO WE ARE AND SISTER PROJECTS
Mapamundi Música is an agency of management and booking. Learn more here. Check our proposals at our website.
We also offer you our Mundofonías radio show, probably the leader about world music in Spanish language (on 49 stations in 18 countries). We produce the Transglobal World Music Chart with our partner Ángel Romero from WorldMusicCentral.com. And we lead also the Asociación para la Difusión de los Estilos.
Feel free to request info if you wish. For further information about us, get in touch by email, telephone (+34 676 30 28 82), our website or at our Facebook.
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